Posts in category BLOG

‘Pride’ & ‘Joy...

‘Pride’ & ‘Joy’

PURPOSE creates PRIDE & JOY which leads to CUSTOMER RETENTION How can you put joy into a customer experience, if there is no pride in the company? How do you instil pride into the business with your staff? There’s many a commentary on how to do this and it’s mainly on leadership management tips.  Very useful managerial advice here’s […]

10 Principles of Customer Strategy

10 Principles of Customer Strategy

“It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.”  By Thomas Ripsam and Louis Bouquet Strategy+Business Winter 2016/Issue 85 In an ideal world, it  would be great to address all of these 10 principles at the same time! Nevertheless, any business that […]

Are you ready for Amazon?

Are you ready for Amazon?

Investors face a ‘very real’ threat with Amazon’s arrival. “Australia has the third highest online spend per capita globally which bodes well for Amazon’s success.” “Australia’s brick and mortar retailers can expect increased pressure to compete and will be forced into making their business an experience rather than just a place to shop as e-commerce […]

Are you losing business unwittingly a...

Are you losing business unwittingly and unnecessarily?

A new theory of emotions reveals just how easily our feelings can be shaped by context By David Robson 12 October 2017   The idea of eating perfectly edible food off a hospital plaster or a baby’s nappy doesn’t get your mouth salivating does it! Watching the video reminded me of one of the first-year college […]