COLD STORAGE SUPERMARKET: A branded experience

Cold Storage Supermarket is Singapore’s oldest established supermarket operator with over 100 years of experience.   A homegrown brand trusted for its freshness and quality, Cold Storage brings in quality products from around the world to cater for the diversity of shoppers they serve.

We were appointed to re-brand Cold Storage’s Singapore flagship store.  We did this both graphically and with development of a new shopping experience to create a truly branded experience.

The success of this re-branding led to Cold Storage rolling out this branded experience across the rest of their 48 stores in Singapore, and 19 stores in Malaysia.