ELEMENT: Outdoor adventure

My client wanted a store that people would go ‘WOW’ when they walked in.  We designed the experience to do just that.

We built the branded experience on the concept of ‘being in your element‘ when out walking, climbing, kayaking cycling etc.

We brought this branded experience to life by building a climbing pinnacle, mountain walking track and a putting green to allow customers to try out sports gear before they buy.

Considerable emphasis was placed on ensuring that all aspects of the business were thought through from the operational intent of the business to the needs of the customer.  In this way the business delivered an experience that customers just keep wanting to come back and buy.