H & J SMITH DEPARTMENT STORES: 100 year plus enduring legacy

H&J Smith department stores having been running for over 100 years.

Their ability to survive and prosper has been due to, in part, their agility in staying relevant for their customers in an ever changing market.

For 18 year we act as their strategic retail master planners and design managers, we were responsible for designing the overall experience and the specific department experiences.

With each department refurbished, there was an uplift in turnover from 18% up to 33%.

The key for their enduring success has been their acute awareness of the need to stay relevant, combined with staying true to the ‘celebratory’ tradition of department store shopping that customers love.