Our client wanted to increase their tenancy rentals to improve their yield, but their tenants weren’t making enough sales to justify an increase.
80,000 commuters walk through Kensington Arcade everyday to and from High Street Kensington London underground tube station. It was seen as a thoroughfare not a retail precinct – few shopped.
Applying neuro-architectural principles, we slowed these commuters down and got them to notice, stop and shop. Getting them back to the precinct was easy of course – getting them to come back to the shop again and again and again was the greater challenge. We turned commuters into shoppers.
The result was increased retail sales which led to validation in increasing tenancy rentals. This achieved the tenancy yields the precinct owner was wanting.