An end-user focus to de-risk owner’s investment
Major & Associates philosophy is based on over 30 years experience in developments. Below are the key elements of our philosophical approach.
The Immersive Experience
The Immersive Experience is key to delivering an environment that can’t be replicated. This Immersive Experience rationally and emotionally engages the target market to ensure sustainable results. Our methodology unlocks and enables the delivery of the immersive experience.
Spatial psychology (Neuro-architecture)
We’ve been studying the psychology of how people move through space for over 30 years – what makes them move quickly, linger or stop? What makes them want to go from one space to another? Why they would want to change their rhythm of movements? What makes them want to come back?
Our design anthropological approach draws on basic human desires and adapted to deliver personalised experiences. We understand people. We translate human values and beliefs into tangible experiences.
Strategic branded experiences
We strategically bring alive the developments competitive brand differentiation into a 3D built environment. This provides the platform for the ongoing operations to delivery the engaging immersive experiences.
Our approach facilitates the implementation of these immersive experiences.
We see our role as being similar to being the conductor of the orchestra ensuring all aspects in the creation and delivery of the immersive experience is orchestrated effectively and precisely across all the consultant disciplines.