A target market focus to de-risk owner’s investment
Major & Associates philosophy is based on over 25 years experience in developments. Below are the key elements of our philosophical approach.
The Immersive Experience
The Immersive Experience is key to delivering an environment that can’t be replicated. This Immersive Experience rationally and emotionally engages the target market to ensure sustainable results. Our methodology unlocks and enables the delivery of the immersive experience.
Spatial psychology (Neuro-architecture)
We’ve been studying the psychology of how people move through space for over 25 years – what makes them move quickly, linger or stop? What makes them want to go from one space to another? Why they would want to change their rhythm of movements? What makes them want to come back?
Design anthropology
Our design anthropological approach delivers personalised experiences. We understand people. We translate human values into tangible experiences.
Implementation
Our approach facilitates the implementation of the immersive experience.
We see our role as being similar to being the conductor of the orchestra ensuring all aspects in the creation and delivery of the immersive experience is orchestrated effectively and precisely across all the consultant disciplines.