SMALES FARM RETAIL PRECINCT – Creating a social hub

The challenge

Smales Farm technology Office Park had to build their own retail precinct to attract and retain large corporate office tenants even though this was not considered financially viable.

The solution

  • We developed a strategic retail experiential masterplan to draw people not only from within Smales Farm Office Park but also from the surrounding neighbourhoods to ensure the development was financially viable.
  • We created differing precincts to widen the attraction for people to not only shop, but to come and work, rest and play on a daily basis.

The result

The retail precinct is a thriving fully leased hub becoming the competitive cornerstone differentiating Smales Farm from other office parks. The strategic retail experiential masterplan has solved their leasing challenges.

For more detail got to the Smales Farm Retail Centre Case Study