Our brief was to develop a ‘concept vision’ to demonstrate the potential opportunity to international franchisees.
- Increase the number of visitors by creating an unique immersive ‘Zorb’ experience for all visitors to enjoy whether they purchased a ride or not. This would encourage greater numbers to come. With the greater numbers, the probability of selling more rides would increase.
- This strategic approach would enable Zorb to provide a more distinctive experience that significantly differentiated them from alternative soft-adventure competitors. The solution would propel them to being the ‘must go to’ attraction.
Companies in Baja California, England and Ireland purchased franchises.
For more detail go to the Zorb Case Study